Brian Woolf

With variable data printing, in-plants can customize documents for individual consumers, increasing response times, average order size and repeat orders. One of the fastest growing trends in business today is the adoption of Customer Relationship Management. Its focus is to identify, acquire and retain the best customers in order to produce profitable growth. To achieve this goal, organizations must communicate with customers in an individualized manner. Customer-specific messages and offers are the crux of relationship marketing, according to industry consultant Brian Woolf, author of Customer-Specific Marketing. His premise, that all customers are not equal contributors to retailers' profits, drives his thesis that the key