Carmen Crist

IT IS a tale told over and over. An in-plant expands its technology, adapts to the times and survives. For Carmen Crist, however, the expansion of Printing Services at Michigan State University has not been a matter of survival. Rather, it has been entirely about serving the university in the best way possible. For Crist, director of both Printing Services and Administration and Planning at MSU, the role of his 17-employee in-plant has evolved from printing words on paper to any form of communication that benefits the university—even if it means less profit for his department. “Measuring success only by a bottom