Jay Van Andel

Amway Ada, Michigan. Amway—the little business that could—went from a basement office in 1959 to an estimated $5 billion in retail sales 40 years later. But to long-term employees like Mike King, director of paper products, Amway's success is no accident; it's a manifestation of the pure entrepreneurial spirit of Amway's two creators, Rich DeVos and Jay Van Andel. "In the beginning, everybody thought they were nutso," says King, with a chuckle. "They would drive somewhere to meet 150 people for a demonstration and three people would show up, but they were committed to their idea and they stuck with it." DeVos and Van