Joe Cappo

Last month I ventured down to Alexandria, Va., to attend the Print Outlook 05 conference, sponsored by NPES, the Association for Suppliers of Printing, Publishing and Converting Technologies. While the sessions were tailored to commercial printers, I did glean some interesting facts and ideas. The overall message was that print is facing competition, and printers have to try new tactics and move into new areas to survive. Keynote speaker Joe Cappo, recently retired from Crain Communications, pointed out a decline in magazine and newspaper readership, and suggested that the media that survives will be the one that can integrate with other