John Blossom

The TransPromo Summit was a big hit last year, drawing more than 300 attendees. Next Wednesday and Thursday the event will take place once again at the Hilton New York. The summit seeks to educate attendees on the strategies, techniques and tools for fusing the traditional transaction document with marketing messages. Attendees will also have the opportunity to network with leading-edge vendors and service providers, as well as with other printers. Speakers will include Barbara Pellow, group leader at InfoTrends, who will share new and innovative ways that transpromo is being leveraged in the market. John Blossom, president of Shore Communications, will discuss how