Strengthening your in-plant by adding new services is an excellent strategy. But finding new customers for existing services may offer even greater possibilities. That’s what Print Services at Hemet Unified School District, in Hemet, Calif., found, after adding yearbook printing to its repertoire three years ago. Manager Karl Melzer then made yearbooks available to other schools in southern California, along with customized student planners, and today the in-plant prints yearbooks for 16 schools and planners for 35. The shop also prints items like class work, banners, envelopes and apparel for other schools.
Karl Melzer
When someone in the Hemet Unified School District approached Reprographics Manager Karl Melzer and asked him if his in-plant could produce yearbooks, he took a look at the sample yearbook presented to him. He was appalled by what he saw. He promised that his shop could produce a better product. Last month he made good on his word.
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