Kerri Renshaw

The latest envelope printing and inserting equipment has a focus on variable data printing. But is this right for your in-plant? By Kristen E. Monte The in-plant staff is now more frequently made responsible for overseeing the mail operation too," says Kerri Renshaw, marketing manager at Gunther International. In fact, IPG data shows that 50 percent of in-plants now have mailing responsibilities. As a result, envelope printing and inserting systems are becoming key components of many in-plants. But as those in-plants produce more variable data jobs, what effect is that having on the mail operation? "Organizations that invest time and money to personalize