Lisa Gerlach

A new Heidelberg Digimaster 9110 and a dedicated staff have helped Case Western Reserve University refine course pack production. When Case Western Reserve University, in Cleveland, Ohio, outsourced its offset press work and bookstore operations, it considered outsourcing all printing services at the same time. That might have happened, too, had Lisa Gerlach, printing services manager, not been able to demonstrate that her department achieves lower per copy costs than outside providers—while simultaneously providing outstanding service. Gerlach's staff focuses on creating a professional image for the university, while maintaining low costs for students. When the staff processes copyright clearances for course packs,