Martin James

Bringing in outside work is a challenge, but serious revenue is waiting for managers who know how to get it. By Mike Llewellyn JUST ABOUT 20 percent of Cameron University Printing Services' revenue comes from insourcing. According to Director Stanley Verser, that's a contentious number. Like many in-plants looking to insource work to fatten their profit margins, Verser says his Laughton, Okla.-based shop has to walk a fine line between serving the needs of external customers, and making sure the school is always the first priority. But then, serving the school's printing needs was the impetus behind insourcing in the first place. "The more