Michael Bekker

Digital printing has not replaced offset yet. But in-plants that have added digital gear say they can do certain jobs much more efficiently this way. We spoke with four in-plant managers about their digital printing capabilities. Becton Dickinson and Co. Printing Services Franklin Lakes, N.J. Office Services Manager: Michael Bekker (Michael_Bekker@bd.com) In-plant employees: 10 Annual operating budget: $1.55 million Main digital printing equipment: Xerox DocuTech 6180, Canon 2400. Jobs printed digitally: Price lists, training manuals, workbooks, correspondence, product catalogs, telephone directories. _________________________ University of North Carolina-Greensboro Graphics and Printing Greensboro, N.C. Director: Angela W. Schrock (angela_schrock@uncg.edu) In-plant employees: Four full-time, one part-time, four students

Thinking about getting a wide-format ink-jet printer? Worried it won't draw enough business? Find out how other managers did it. Have you considered buying a wide-format ink-jet printer for your in-plant, but worried that you wouldn't attract enough business to justify it? Or perhaps you have one but it's just not getting used often enough. Well fear not. IPG talked to managers from around the country to find out how they market their capabilities to their customers. And for several managers, these devices have almost sold themselves. "We actually sold several jobs off of it before we got the machine here, so we were