Mike Murphy

Despite the push for color, the future for black-and-white printing looks bright, especially as variable data applications grow. by Caroline Miller A WALK through any print trade show in the past year might leave you feeling that black-and-white printing is a thing of the past. Giant banners have been proclaiming the power of color printing. But actions speak louder than words. "There is an old phrase in marketing that says what you talk about and what you sell are often two different things," notes Mike Murphy, manager of marketing for DocuTech printing at Xerox. It's a sentiment that Kevin Kern, Konica's vice president of