Paula Balik

In-plants have a lot to say—and some vendors are very interested in listening. Like Kodak, for example. I recently learned that the company's Graphic Communications Group assembled an in-plant advisory panel last month and brought eight managers to Rochester to listen to its strategy and offer feedback. When a major graphic arts company like Kodak takes an interest in the opinions of in-plants, it's certainly good news for the rest of us. It shows how important in-plants have become in the decisions of these firms. The managers on Kodak's advisory panel—both Kodak users and nonusers—were shown demonstrations of products and heard