Richard Cooke

Australian in-plant managers joined with quick printers for the first conference of its kind in Australia. Some things are the same everywhere. One can travel halfway around the world, for example, and still hear about the importance of good service and good communication in a printing operation. Those two themes popped up repeatedly at Pacific Print Congress 98, held recently in Melbourne, Australia. Speakers, both American and Australian, stressed that, in a sea of competition, customers are looking for vendors they can trust; vendors who will go that extra step for them. "Become consultants to these people, not just order takers,"