Steven Schnoll

Andy Paparozzi, NAPL's Chief Economist, and Consultant Steven Schnoll will set the stage at the Executive Outlook Conference, which will precede Graph Expo, in Chicago. Taking place on Saturday, October 2, the conference will focus on "The Challenge of Change in the New Era of Print."

MIAMI BEACH, FL—August 13, 2007—Graphics of the Americas, the second largest U.S.-based annual international graphic communications exhibit and conference, today announced the debut of the Design for Personalized Communication Conference, in conjunction with Graphics of the Americas, February 27 through March 1, 2008, at the Miami Beach Convention Center. Led by noted industry consultant and analyst Steven Schnoll, the full day conference will feature sessions on removing the variable selling barriers, review of technology tools, building the right business model, strategic and tactical design considerations, creating a variable sales and marketing plan and managing the additional value added services required for personalized promotional campaigns.