Transformative Power of Consistent Brand Color
Sponsored by: Canon Solutions America
Speakers: Steven Schnoll, Managing Director, Schnoll Media Consulting; David Hunter, Co-founder and Principal, ChromaChecker; Brad Steven, IT/Digital Production Manager, Print-Tech
Print customers and designers are demanding a consistent system to ensure all their branded visuals like logos and photos are reproduced to their expectations across every medium. Color for brands is a critical part of branding because color is often the immediate recognition in expressing a message without words. Neuroscience research has proven people are also more prone to visually identify a product by its cognitive color.
This webinar will outline the business benefits and processes to reproduce color to acceptable standards consistent to customer expectations and improved profitability with:
- Faster makeready time
- Reduced waste in ink and paper
- No individual subjectivity to color
- Predictable, consistent and repeatable color that meets customer expectations
- Increased productivity
Sponsored by Canon Solutions America
Couldn’t make it on December 4th? No problem! Printing Impressions and In-plant Impressions webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.