This webinar will address new market dynamics and the key considerations commercial printers should take into account when investigating the migration into new products/services and profit centers, as well as ways to protect your existing markets, margins, and clientele.

Successful sales reps view objections as an opportunity to provide customers with thoughtful responses to alleviate concerns, change minds, and win customers. Sales people need to look at objections as an opportunity to advance a sale. This webinar will highlight the 5 most common sales objections that print sales reps encounter and offer strategies to convert those objections into sales.

What are the considerations from the production, technical, quality and business opportunity standpoints of the various key technologies for high-quality digital printing? What are their respective capabilities and limitations? Get the answers from a leading commercial print service provider that recently undertook a thorough analysis of the principal technologies, discovering the pro and cons of each.