In this webinar, you will hear from a panel of business owners and managers that have stepped up to the plate to do their part in helping companies deal with the pandemic while also keeping the presses running. You’ll hear how they were able to retool manufacturing to provide Divisional Graphics, Distancing Graphics, and more — ranging from barriers to social-distancing floor markers, as well as PPE including face masks and shields.

This revealing webinar lays out the power of direct mail when printed on a continuous web inkjet press. In it, you’ll learn how direct mail, printed in full color and personalized on high-speed inkjet presses, connects with consumers and motivates them to action. You’ll also see how the production efficiency of HP’s PageWide web press portfolio with thermal inkjet technology benefits marketers and print providers alike.

Led by an expert, the webinar will replace the unknown unknowns with clear, practical information about operating cost, anticipated ROI, ancillary systems, and more. Attendees will gain a full picture of the economics of production inkjet printing as they get answers to their questions about how to calculate total cost of ownership (TCO) by correctly identifying principal cost centers such as paper consumption and ink coverage, how running speed and press downtime impact productivity and profitability and what to consider in terms of workflow, quality control, and color management.