6 Reasons Direct Mail Can Increase Enrollment
Direct mail may be surprisingly effective for connecting with the tech-savvy Generation Z students that colleges and universities are trying desperately to reach. A new blog from Caylor Solutions highlights six reasons direct mail can be a secret weapon in enrollment marketing. And more direct mail means more work for your in-plant.
“One thing that sets Gen Z apart from Millennials is the way they push back against complete digital immersion,” notes the blog. “Gen Z folks have more of a yearning to physically touch the world around them. Mail is one of those rare methods of communication that connects them with the physical world.”