Transpromo: Beyond the Buzzword
An effective transpromo program is sophisticated, closely targeted and challenging to implement—but not as complicated as it might seem.
“TRANSPROMO” IS one of the hottest buzzwords in the business world at the moment, and it’s a safe bet that we’ll be hearing even more about it in the coming months. The term stands for “transactional promotion,” and although the concept has received a lot of attention lately, it really isn’t a new idea—just a new catchphrase.
- Companies:
- Exstream Software
Related Content
Xerox to Halt iGen and Nuvera Production
Sharp Now Shipping Digital Production Printing Presses
Inkjet vs. Toner: Which Is Right for You?
Fujifilm to Exhibit End-to-End Solution Product Portfolio at Expo
Heidelberg Launches Newest Generation of Versafire Presses
Sharp to Make Strong Push into Production Print at PRINTING United Expo
Comments
