Corner The Marketing Work
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by Bob Neubauer
When you look at the items that won Best of Show in the In-Print contest over the years, you quickly see that most of them have been marketing materials.
Boeing won Best of Show this year with a marketing booklet designed to entice people to buy a jet. Last year, Safeco won with a marketing package tempting agents with a free conference they could attend if they worked hard enough to qualify.
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