DreamWorks Starts New In-plant

DreamWorks Animation SKG Inc., the studio behind such films as “Shrek” and “Madagascar,” has opened an in-house printing division to release print and digital books featuring its animated characters.

“Publishing is a crucial component of any successful franchise, and owning and developing this capability in-house will give us an unprecedented platform to expand the worlds of our most beloved characters as well as introduce families to new characters from within our library,” noted Shawn Dennis, head of franchise, in a statement.