Filling a Gap in the Entry-Level Creasing Market
The man who successfully brought the Tri-Creaser to the U.S. 20 years ago, Graham Harris, has teamed up with his son, Jack, to launch a direct route one strategy into North American print shops and binderies with the innovative CreaseStream range of digital finishing solutions.
The successful, "ready to go straight out of the box solutions" incorporate the very latest Advance creasing, micro-perforating and cutting technology developed by sister company, Tech-ni-Fold Ltd with the aim to plug a gap in the entry level market that appears to be wide open.
It's probably a controversial issue but Harris believes that entry level solutions don't bring enough profit to the dealers, who are always eager to get the higher priced products sold, to reap the increased profit margins!
Harris explained; " This may seem crazy but due to the reluctance from dealers to come on side, we have had no option but to go direct, and you know what, it is working perfectly. We have an amazing team on hand to look after our North American customers and we even pay the shipping to ensure the products arrive without giving them a logistical headache, we look after the everything and an instant play video card shows them all that is required to be up and running within minutes . Further to this, we include a 12 month warranty as standard and to make our offering even more attractive we also include a three month money back guarantee, so all the risk is on our shoulders!
Jack Harris is proud of what his father has achieved globally but it was his own idea to go direct, as he explained, "Dad always told me we need to get in with the US dealers, but it hasn't been as fruitful as we would have liked, doing it this way will potentially disrupt a flawed area of the market.
The interaction through our website from U.S. digital print shop owners has indicated that there are plenty of people around who simply refuse to pay over the odds for something they won't make full use of, and it appears that we are that breath of fresh air they desperately needed. We offer a series of high quality solutions that not only give our customers affordable options, they also output several times faster than traditional methods of creasing too - so it's a win, win situation.
Aside to this, CreaseStream are in advanced talks with a handful of companies who are eager to sign distribution Agreements, organizations Harris and his son feel share their vision.
The preceding press release was provided by a company unaffiliated with In-plant Impressions. The views expressed within do not directly reflect the thoughts or opinions of In-plantImpressions.
