From the Editor Redefine Yourself
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What's more, the report notes: "How people communicate is being redefined. Print's role in supporting that communication is being redefined." It's an opportunity for those who are prepared—and a threat for those who aren't.
What this boils down to is diversification: Adding new services, like design and CD replication. Printers polled by NAPL see opportunity in making customers' lives easier by providing fulfillment, mailing, database management, archiving and Internet services, among others.
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