Graph Expo Seen as a Success, Recap Coming

CHICAGO—More aggressive promotion to in-plants was part of the plan the sponsors of Graph Expo implemented to build traffic at the 2007 show. It’s still not known if that part of the effort paid off, but the Graphic Arts Show Co. (GASC) is projecting that overall attendance was up.

While cautioning that official attendance figures are still pending, GASC Vice President Chris Price believes attendance was up slightly over last year. In 2006, the show company switched to reporting verified attendees, rather than all registrations.