Preparing for Successful VDP
The second point is that there are various standards, regulations or laws you need to become knowledgeable about if you are doing mailings, e-mails or messaging with mobile media. It goes further than just the process. There are regulations that have to be addressed when you are dealing with certain vertical markets, such as the financial market or the pharmaceutical market. It is not a regulation or law, but you might want to look into Errors and Omissions Insurance.
John Leininger is a professor in the Department of Graphic Communications at Clemson University. He has been at Clemson since 1986. He has taught courses in flexography, lithography, digital printing, inks and substrates, as well as the department’s management class dealing with estimating, planning, equipment purchasing, cost analysis and plant layout. Currently, he is focused on the digital printing and variable data market. Contact him at:ljohn@clemson.edu
