Preparing for Successful VDP
Fixing Undeliverable Addresses
What can you do to fix these undeliverable addresses? To start, the USPS has an additional service called Address Element Correction I (AEC I) and Address Element Correction II (AEC II). AEC I is a service offered by the USPS (through one of the mail prep software manufacturers) at $15 per thousand. It has an average correction rate of 30.5 percent. The AEC II is also offered by the USPS to correct addresses and actually gets the local postal carrier involved in the address resolution. The correction rate for the AEC II is 75 percent.
John Leininger is a professor in the Department of Graphic Communications at Clemson University. He has been at Clemson since 1986. He has taught courses in flexography, lithography, digital printing, inks and substrates, as well as the department’s management class dealing with estimating, planning, equipment purchasing, cost analysis and plant layout. Currently, he is focused on the digital printing and variable data market. Contact him at:ljohn@clemson.edu
