If your current folding and inserting equipment isn’t delivering the best in automation, speed, accuracy and security, a new system will provide an invaluable return on investment.

By Diane Vulcano and Ralph Mezzoni

DESPITE THE growth of electronic communications, mail is still considered the most direct and effective communications vehicle for reaching customers and prospects. Direct mail use continues to rise.

What some might not realize is just how much the choice of folding and inserting equipment can impact the effectiveness and integrity of a mail piece. The folding and inserting function can make or break how a customer perceives your organization.