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Many in-plants already have made a strong stroke into the depths of the Internet, not only to advertise their services, but also to take customer orders and offer better customer service. The Internet provides a quick and easy way for customers to learn about the benefits your shop can offer them.
"The first reason we got a Web site was strictly informational and [for] advertising," explains Joe Goss, director of printing services at Indiana University, in Bloomington, Ind. The in-plant's site started out similar to many other in-plant sites—with price listings, a personnel directory, and details on products and services offered through the in-plant.
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