In-Print 2002 Winning Tips
With about 100 In-Print prizes being awarded, your odds are pretty good. We'll try to make them even better by revealing some secrets to winning.
by Bob Neubauer
You say you don't do much color offset work any more? You don't think your in-plant has produced anything worth entering in In-Print 2002?
In-Print has changed. Last year we added a host of new categories for the "non-offset" in-plant.
And guess what? These categories are still a secret to most in-plants.
The year these categories were introduced, only 10 percent of the entries were in the non-offset categories. Though this was low, it was good news for those who entered their copier jobs there, like the Southwest Florida Water Management District. The three-employee in-plant won first place in the technical documents category for its reclaimed water guide.
"It gave us a lot of good exposure," testifies John Frascone, manager. "We're doing a lot of digital work and we wanted to promote it."
This award for a digitally printed product was just the ticket to help the shop promote its capabilities. It is now hanging in the lobby of Frascone's building, drawing more attention to the in-plant every day.
The non-offset categories are a great opportunity. In-plants of all sizes have DocuTechs and color copiers. Last year the winners were both small in-plants like Frascone's and large shops like Ace Hardware and the University of Washington.
So instead of pinning all your hopes on your best four-color offset piece, and pitting it against 30 or 40 equally excellent jobs from other in-plants, enter a few items in the non-offset categories. The competition is much slimmer.
Other Winning Secrets
No matter which categories you enter, you won't win a thing unless you make it past the judges' first round of scrutiny. So here, in no order, is a list of problems the judges have found with past entries. In every case, entries that had these problems were eliminated: