IPMA Flashback: Seven Habits of Successful In-plants
During IPMA's 50th anniversary conference in 2014, in Milwaukee, Wis., Analyst Barb Pellow gave a presentation in which she revealed the seven habits of successful in-plants in a digital world. Five years later, her list is just as important.
- Be unreasonably aspirational. She urged managers to set goals in order to get results, and pointed to the winners of the IPMA awards as examples of in-plants that have done this to great effect.
- Be digital…be big. She noted that process color printing is growing rapidly and that inkjet will account for 58 percent of the industry’s print volume by 2017, according to InfoTrends.
- Be different. “Beyond print, what services have the most value?” sh
- e asked, pointing to value-added offerings like fulfillment, mail, mobile marketing, email messaging, website design, cross-media and others
- Follow the money. Be efficient, and create value by reducing costs, Pellow said, noting that for every dollar spent on print, $3 is spent on overhead. Add automation to reduce this, she encouraged.
- Be quick and easy to work with. She stressed that Web-to-print gives customers 24/7 access, and brings many other benefits.
- Acquire the capabilities to be a full-service provider. Take a long, hard look at the skills your in-plant will need, and acquire them by hiring the right people.
- Be customer-obsessed. You have only one boss, Pellow said, and that is your customer. He can fire everyone by spending his money elsewhere.