Discover the benefits of offering printing and mailing all under one roof. Read what these managers say about running a successful mailing operation.
We've all heard the familiar (though unofficial) United States Postal Service (USPS) slogan: "Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds."
This creed also seems to be the testament of many in-plant managers who offer mail services, in addition to printing, to their parent companies and organizations.
In recent years, however, there's been a change in the way mail is handled and distributed. Today, having a central location for both mail and printing is important, and in-plants are merging the two to fit under one roof with one manager. The ability to share staff, equipment and expertise make having a centralized operation a plus.
"If there's no cooperation between mail and design—meaning if it's not designed properly—it can't be mailed properly," says Dennis Maze, supervisor of Printing/Duplicating Services at Southern Illinois University (SIU) in Carbondale.
Since mail and print functions were merged 12 years ago, he says, printed pieces are now able to be designed with mailing in mind. Automated mailing codes can be incorporated into the design, information can be moved away from the address area and pieces can be folded to meet postal requirements.
USPS reclassification efforts have greatly changed the way mail is managed. The more preparation a mail document gets (such as bar coding), the bigger the discount—and you can pass on the savings to your customers.
Before USPS reclassification, Maze's customers used to mail on their own and didn't worry about how mail arrived at its destination. With the new regulations, however, that would have proven expensive. By using automated pre-sort software, SIU weeds incorrect addresses out, letting the customer know the mistake, beforehand.