QR Codes: Popular...and Unpopular
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At the same time, a youth marketing agency called Archrival did a study of its own, asking over 500 students on 24 college campuses for their thoughts on QR codes. They found that:
- 81% of students owned a smartphone.
- 80% of students had previously seen a QR code.
- 21% of students successfully scanned a QR code example.
- 75% of students said they are “Not Likely” to scan a QR code in the future.
Though QR codes enjoy a high level of awareness among college students, Archrival found that just 21% could properly scan and activate them.
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