QR Codes: Popular...and Unpopular
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"According to our findings, students simply struggled with the process," notes Brand Manager Don Aguirre. "Some didn’t know a 3rd party app was needed, many mistakenly assumed it could be activated with their camera, and others just lost interest, saying the activity took too long. This could be why 75% of students said they were “Not Likely” to scan QR codes in the future."
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