QR Codes: Popular...and Unpopular

Mobile Action Codes (QR codes, Microsoft Tags and 2D barcodes) are becoming an important advertising tool for engaging readers, according to a new study by Nellymoser Inc., a mobile engagement company. The study found the use of magazine action codes in the Top 100 U.S. monthly magazines grew 476 percent from January to September 2011, with a significant portion of that growth in advertisements.