Phillips Petroleum Wins Third Best of Show
Excellent crossovers and great color consistency vaulted Phillips Petroleum to its third Best of Show victory in nine years.
by Bob Neubauer
Investors are rather important to Phillips Petroleum Co. The Bartlesville, Okla.-based firm knows, however, that before investors put their money anywhere, they often rely on the opinions of industry analysts.
To impress those analysts with its accomplishments and future plans, Phillips Petroleum puts a lot of effort into designing an impressive, colorful Fact Book each year. And because it needs that piece to be printed perfectly, the company goes to the best printer it can find—its in-plant.
It has never been disappointed.
This year, Phillips has an additional reason to be happy with its 2001 Fact Book. It has been awarded the coveted Best of Show honor in the In-Print 2002 contest.
Impressively, this is the in-plant's third Best of Show award. It previously won in 1994 and 1996 and is the only in-plant other than Boeing to win multiple times. Not only that, Phillips also won two other first place awards in this year's contest.
After a tense, extended discussion by the contest judges, the 2001 Fact Book narrowly beat a beautiful calendar printed by the University of Delaware to claim the top prize. Among other things, the judges were impressed with the color consistency from page to page and the near-perfect crossovers, which are present on every page of the 52-page, saddle-stitched booklet.
About 2,500 copies of the piece, entitled "Creating Value Through Performance," were printed for Phillips' Investor Relations Group.
Bob Slaughter, production control supervisor for the 34-employee in-plant, knew how important it was to produce a top-quality piece.
"You want a grabber," he says. "You want to promote the things we're doing, and to do that, if you get something that's snappy and eye-catching, they're going to probably read and delve into it a little more than if it was just a black-and-white piece."