'Print in a Digital World' Report Released
St. Joseph Communications has released its "2017 Print in a Digital World" trend report. The third installment of this successful series identifies major trends transforming our omnichannel multiverse and how marketers can leverage the identified examples to mix, match and marry the exciting worlds of print and digital.
"We are in an information revolution, powered by the intersection of two of the most commanding knowledge transfer mechanisms of our time — the Gutenberg Press and the Internet," says Michael Chase, chief marketing officer at St. Joseph Communications. "This means that the period in which we now live is unique and we benefit from the mixing and mingling of print and digital."
The trends outlined within the "2017 Print in a Digital World" trend report include:
Creating Immersive Experiences
From smartphones to desktops and tablets to wearables, we cannot escape real-time digital experiences. Real disruption goes beyond swipes and taps. It comes from creating a wider sensory and immersive experience.
Art Not Ads
The beauty of print is that you can reach out and touch it, and now you can even eat it. It’s about more than paper and ink. Print advertising is a fine art, bringing together craftsmanship, design and storytelling in a way that engages and inspires.
More Than Ink On The Page
We can’t think of ink and paper in the same way anymore. It illuminates. It saves the environment. It excels in the digital world. And most importantly, it creates deep connections with consumers. Today, print is anything but traditional.
From McDonald’s, Joe Fresh and Ikea to Mercedes-Benz, Google and Grey Goose, this trend report showcases over 65 global examples of Brands that are blurring the lines between print and digital.
Click here to access the digital version of the report.