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Personal contact is priceless as a promotional tool, managers say. Many of them make a point of frequently visiting departments throughout the organization to increase their visibility. This is doubly important if your in-plant is located in a separate facility.
In downtown Chicago, Mike Compton, manager of Blue Cross Blue Shield of Illinois Printing Services, visits customers every time he goes to the main office. This keeps him—and his in-plant—fresh in everyone's mind.
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