Promoting Your In-plant

"We have printing specialists within each bureau—the ATF, the Secret Service, Customs. They let the bureaus know what we can do, and they're responsible for getting the paperwork together and sending it over to us."

Gayer, at Tyson Food, doesn't have it quite so easy, so he's had to get creative. When it comes to promoting his shop, he says, "You can't just hit them once and forget it. You continually have to put stuff in front of them."