Promotional Products: A Great Fit
Looking for a new revenue source for your in-plant?
Cups, pens and key chains can help bring in a tidy profit.
When it comes to selling promo products, however, it's not all about what's popular at the moment. Let the customer's needs guide you.
"The discovery phase of the sales process is very important," she says. "Ask probing questions. Learn what the client has done previously. Ask how they measured their success. Product selection can begin after you know the answers to these questions." IPG
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