Keeping Tabs On the Mail
Quality Impressions is finding unique ways to personalize company mailings.
SOMETIMES ACCIDENTS help you discover a new use for an old machine.
Ron Lindgren, manager of Quality Impressions—the in-plant for Avada Hearing Care, in Beaver Dam, Wis.—says his in-plant once ended up with a half-million misprinted envelopes because the wrong original was chosen before printing.
To fix the foul-up, the shop designed and printed custom labels, then used its Secap Jet 1 Tabber to position those labels and recover the envelopes.
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