Look Beyond the Price of Printing
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There is more to buying print than price, notes Ray Chambers, in his new blog post on the IPG site. That's because a printer can provide many helpful services besides the printing of the job. The cheapest printer is not always the best one.
And though commercial printers would all heartily agree with this, at the same time they are the first ones to boast to an in-plant's parent organization about how cheap they are compared to the in-plant.
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