Look Beyond the Price of Printing
There is more to buying print than price, notes Ray Chambers, in his new blog post on the IPG site. That's because a printer can provide many helpful services besides the printing of the job. The cheapest printer is not always the best one.
And though commercial printers would all heartily agree with this, at the same time they are the first ones to boast to an in-plant's parent organization about how cheap they are compared to the in-plant.
"It looks to me like the commercial print sector wants to play by two sets of rules," Chambers writes. "On the one hand, organizations should shut down their in-plants and outsource printing because it’s cheaper, or so they claim. But when dealing with corporate print buyers, price shouldn't be the main criteria. Which is it?"
Chambers explores this dichotomy in the latest edition of his blog, "Management Counts."