Know Your Business
While it’s important to understand trends in the printing industry, it’s even more vital that you understand the operating environment of your parent organization and link printing trends to the organization's strategic direction.
In an article from the IPG archives, Ray Chambers wrote that, as the in-plant manager, you are the print expert. It’s up to you to lead your organization through the maze of technological change in our business.
Management is about planning, and managers who plan are perceived as being ahead of the game. They get it. Organizational executives are expected to both contribute to and support organization-wide planning, and they expect the same of the in-plant manager.
Evidence of strategic planning includes regular environmental and SWOT (strengths-weaknesses-opportunities-threats) analyses, benchmarks and progress reports, unit self-assessments, and a clearly articulated mission/vision that focuses the in-plant’s resources on the needs of the organization.
Read the full article and learn more about how to tell your in-plant's story in a way that makes sense to the folks that need to hear it.