Sandra Zoratti Appointed to CMO Council North America's Advisory Board
BOULDER, CO—June 9, 2009—Sandra Zoratti, VP of Global Marketing Solutions for InfoPrint, the joint venture between IBM and Ricoh, has been appointed to the CMO (Chief Marketing Officer) Council North America’s Advisory Board.
Zoratti’s appointment underlines InfoPrint’s commitment to driving thought leadership and best practices around the adoption of innovative personalized marketing techniques to enhance customer loyalty and optimize marketing ROI. Personalized marketing solutions such as TransPromo, utilize the combination of targeted one-to-one marketing messages on must read documents and across online communications. By working with industry-leading organizations such as the CMO Council, InfoPrint continues to educate businesses about the benefits of personalized and relevant marketing techniques which can significantly enhance customer loyalty.