The Cost of a Bad Customer Experience
The effects of bad customer service are disastrous. Surveys show 78% of customers ended a business relationship because of poor customer service.
In a new blog for Rochester Software Associates, Consultant Howie Fenton delves into the issue of customer experience, stressing that those customers who are not fans of your in-plant will take their work elsewhere. The vast majority will never even complain. They'll just disappear. And it will cost you much more to attract a new customer than to keep an existing customer.