The Power of Print in a Digital World

By Bob Neubauer

“Printed materials provide a unique sensory experience that digital screens cannot match … resulting in increased understanding and memory retention compared to reading on digital devices.”

Amy Palmer

This strong statement was one of several points made in a blog by Amy Palmer, Printing Services Technician at the Region 7 Education Service Center print center, in Kilgore, Texas. Her goal was to outline for her district why print still holds value in a digital age.

She noted the importance of print as a marketing tool and as a way to reduce screen fatigue, and detailed the print industry’s progress toward sustainable practices. Read her full blog here to get ideas for your own message to your parent organization.

Amy is a member of the PRINTING United Alliance and the In-plant Printing and Mailing Association.

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Amy Palmer

Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 170 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.