TransPromo Summit A Success

Last month’s TransPromo Summit in New York was certainly upbeat in its predictions for this new marketing technique. Keynote Speaker Barb Pellow, of InfoTrends, pointed to data predicting a 68 percent compound annual growth rate for transpromo over the next four years. Most of the speakers backed this up with case studies and research indicating that customers are receptive to reading relevant marketing messages on their statements and bills. The 300 vendors, marketers and printers in attendance were certainly primed to hear this. They received numerous tips on how to initiate and carry out transpromo campaigns. Dozens of vendors were on hand to discuss products they have developed to enable transpromo.