A More Intimate ACUP
Though attendance may have been down, the 45th Association of College and University Printers conference drew an enthusiastic crowd from around the globe.
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Bob Neubauer
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Using Social Media to Your Advantage
Social media may be challenging print in some ways, but it can also be used by in-plants to increase their business. This was the theme of a session by Consultant Ray Chambers and his wife Cathy Chambers, of Virginia Tech. They noted that managers can use their connections on LinkedIn to find the marketing person in a department they want do business with and ask for an introduction. They can use Facebook to post news about the in-plant or even announce discounts and promotions.
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