Adding Marketing Services? Minimize Your Risk
When implementing new value-added services understand the potential risks. Here’s one strategy to help you avoid them.
In my last article ("Should In-plants Offer VDP and Marketing Services?") I suggested that a better question might be, "Will this increase the value of the in-plant?" The answer, of course, is yes.
Following this, the next question is, "How do we proceed?" In this article we will discuss one strategy for adding new value-added services while minimizing your risk.
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
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