UC-Riverside Printing, Reprographics and Mailing: A Valuable Asset
“OUR PRIMARY focus really is color,” declares Dallas Johnson, from his office at the University of California-Riverside. “We’ve moved away from black and white. We saw that as sort of a dying market…still see it that way.” With 35 years of printing experience to guide him, Johnson thinks he has a pretty good idea where the industry is headed. So when the director of Service Enterprises decided to move his in-plant away from the “dying” monochrome market and into the more promising world of color printing, he did it in a big way.
A year and a half ago, the 37-employee Southern California in-plant acquired a five-color Kodak NexPress 2100 digital color press. Since then, the shop has been steadily increasing the amount of digital color printing it does, while using the NexPress to bring variable data printing (VDP) to UC-Riverside.
Recently, Johnson says, the in-plant produced a brochure for the university’s 4,000 incoming freshmen that included an impressive 17 variable data points for each student.
“The brochure replaced several documents and was custom designed to the new student,” Johnson reports. For example, each student’s brochure showed exact photos of that student’s dorm room along with information on the dormitory building, the amenities, the roommate’s name and phone number, the resident advisor, the specific meal plan and much more. The in-plant printed this job on the NexPress in less than one day and saved the Housing Department more than $15,000.
“It gave a very personal touch to new residents’ information,” Johnson adds. “According to our Housing administrators this was a first in the housing business.”
Successes like this emphasize the important role the in-plant plays in supporting the university’s mission. By combining its digital printing experience with its extensive mailing capabilities, UC-Riverside Printing, Reprographics and Mailing is proving itself a critical force behind the university’s success.