Mailing/Fulfillment - Postal Trends

Direct mail may be surprisingly effective for connecting with the tech-savvy Generation Z students that colleges and universities are trying desperately to reach. Here are six reasons direct mail can be a secret weapon in enrollment marketing.

Elizabeth Bowden, Duplicating Services manager for Illini Union Document Services and Campus Mail Distribution, has been recognized for exceptional performance by the University of Illinois Urbana-Champaign. She is one of this year’s recipients of the Chancellor’s Distinguished Staff Award.

The U.S. Postal Service announced Tuesday it wants to raise the rates for sending packages during the holiday season, saying the increases would cover the anticipated heightened package and shipping demand, which typically brings extra handling costs for the agency.

The Coalition for a 21st Century Postal Service announced the results of a national survey that indicated more service delays and postage increases would push most Americans to consider alternatives to using the mail.

The USPS filed notice with the Postal Regulatory Commission requesting price changes to take effect Aug. 29, 2021. The proposed price changes would raise overall Market Dominant product and service prices by approximately 6.9%. First-Class Mail prices would increase by 6.8%.

The USPS released its long-anticipated 10-year strategic plan this week and it’s a decidedly mixed bag for the commercial mailing sector, a supply chain that includes printing and packaging, and one that in 2019 generated an estimated $1.6 trillion in sales.

Well planned, executed, and shared audits improve compliance, service, and expectations. Here is what you need to know.

Marketers and brand managers have discovered the benefits of leveraging a multichannel approach, rather than relying solely on digital platforms. Data-driven, targeted direct mail is a major component of those strategies.

While the problems the USPS faces aren’t new, they have been accelerated by the pandemic, which has further driven revenue losses. Leo Raymond, managing director of Mailers Hub, discussed this and more in his keynote session during the PRINTING United Digital Experience.

Depending upon which experts you heed, the U.S. Postal Service is either a few months away from insolvency or it’s in no danger of running out of cash any time soon. Let's look at facts about what’s going on with this agency that’s so central to American life.